Tag Archives: sprinkles

A 24 Hour Cupcake Machine?

1 Mar

I have to admit when I first heard the amazing Sprinkles Cupcakery was going to install a 24 hour “ATM” sort of machine to dispense cupcakes I was a little  impressed!!  As you all know, Sprinkles has always been a leader of the cupcake industry and I always give them props for being a step ahead and really setting trends.  They have incredible flavors and I have always looked up to them.  They have always been such an inspiration to me personally and starting my own Cupcakery, Goodie Girls.

After thinking about this idea for a while, I am a little concerned as to this new idea coming into play.  To me, a Cupcakery is supposed to be the freshest product.  You are supposed to be able to come into your local Cupcakery and become a regular and get to know each other as a family.  To walk into a Cupcakery is an experience in itself from the smell of the amazing baked goods being baked to the color scheme and design of the cute little shops.  These make for such great family memories and traditions.  Don’t get me wrong, I definitely give props to Sprinkles making this move from a business decision standpoint.  I bet there are PLENTY of people who are out and about and crazy that sweet little cupcake at midnight or the customer in the middle of the day that feels guilty grabbing a 2nd cupcake and so not to be seen they can rush on over to the “ATM” style cupcake dispenser to not be seen or judged. Haha…I definitely could imagine myself doing that!

But in reality, I down right feel our sense of community is being diluted with this “fast food” style eating and we don’t get to sit and enjoy the conversation.  We are all so rushed and looking for the fastest ways to get from point A to point B.  My favorite memories are encounters with people who I would have never met just by standing in line, eating at a restaurant instead of fast take out, or talking with the sales associates behind the counters who in turn can offer some amazing suggestions of what is the new flavors to get.  I probably wouldn’t have tried half of the food I have gotten if it weren’t for recommendations from the employees who work there.

I am really torn on whether I think it’s a good decision or bad.  From a business standpoint I think it’s such a cool new trendy idea, its setting a new style, and it’s definitely press worthy.  From a personal standpoint, I don’t think I would ever use it.  I would rather go into the store, stand in line, experience it in a whole…

I am curious to know what are your thoughts?  Do you think it’s a good idea to install something like this?